Order with Google | SpotOn Restaurant

Owned by AH (Deactivated)
Last updated: Aug 07, 2024 by Will Castleberry
2 min read

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Order with Google Program Update

Google is making updates to their Order with Google experience on Google Search and Maps to simplify and streamline the ordering experience.

Starting in July, when a user clicks the “Order” button on Google, instead of building a cart and paying on Google, they will now be able to compare ordering options from redirect providers, and link out directly to your preferred ordering platform to complete the transaction.

As part of this transition, Google is focused on building new discovery experiences for Order with Google to increase visibility to more users on Search and Maps.

This transition is occurring slowly, with an increasing % of Google traffic getting the new experience and a decreasing % getting the existing experience throughout August. 

What does this mean for users?

Starting in July 2024, when a user clicks the “Order” button on Google, instead of building a cart and paying on Google, they will now only be able to compare ordering options from redirect providers, and link out directly to a platform or merchant’s website to complete the transaction. 

 

What does this mean for reporting?

If you're currently tracking Order with Google sales by specifying an order type for that ordering channel, you will see a slow shift in orders from those order types to your SpotOn Order order types, as Google is slowly rolling out this change throughout July and August. 

How to best optimize Order with Google

You can manage online orders for pickup or delivery directly through your Business Profile on Google Search and Maps with Order with Google. You can manage:

  • Set a preferred online order provider.

  • Remove a third-party provider from your Business Profile.

Please refer to this Google help documentation to select SpotOn as your preferred online ordering provider so that you can drive guests directly to your SpotOn Order page. This will be a major boost to your first-party channels!

How to enable Order with Google

Send an email request to Newrestaurant@spoton.com, including the name of the location.

Read Google's update notice below